"Torch" of Research In Motion (RIM) was launched in the United States on 12 August, and should be distributed from the month of October by three French operators. In addition to the keyboard, the brand name of the BlackBerry, this sliding phone has a touch screen of last generation. RIM was already done in this field with the Storm, but the experience goes one step further: the Torch is the first "smartphone" equipped with BlackBerry OS 6 operating system. Rob Orr, one of the main leaders of the Canadian firm, is at this time the tour operators who will soon market the iconic "smartphone" in other countries.
Are you satisfied with the sales of the Torch in the United States

We did had never also well sell a GSM. People enjoy three things in this terminal. Firstly, the design. It is an iconic product, finishes and materials are treated. Secondly, the operating system. Thirdly, the experience of surfing the Internet. A year and a half, we acquired Torch Mobile, a small company that developed the browser Webkit, technology that we have incorporated into the Torch. You can zoom with the fingers, perform several tasks at the same time...
What's new in your operating system
BlackBerry OS 6 is designed to improve the presentation. From the home page, you access all the new events: social networks, emails, calls... You can also conduct a search, not only in the content of your phone, the agenda to the photos, but on Google and more. Tactile pop-up menus are displayed with images. We have found ways faster to things already known to run with a "smartphone." The ease of use has always been in the genes of RIM; We have taken a new step, more graphics, with version 6 of our bones.
The part of the industry in your activity is more than 17, against 61 a year earlier. Don't you be afraid of losing your historical customer
Business customers continue to love! This market is growing exceptionally well, even if the consumer segment is obsession professionals at this time. We believe that business customers are also consumers evening on returning home from work, and that should create applications and likely to please their public services. The important thing is to find the right balance with the classic BlackBerry experience: security, easy management for computer management, ability to evolve.
But your competitors, including Apple, embark on this niche. And instead to equip everyone in BlackBerry, companies let employees bring the motive of their choice...
They choose the Torch! In addition, we have just launch our new free software for businesses, Best Express in France. It is not as rich as our pay solution BlackBerry Enterprise Server, but it will be of interest to SMEs and companies who want to give each employee the possibility of choosing its "smartphone". This allows it managers to compartmentalize and protect the data for these users.
Your OS is perceived as aging. Despite an excellent second quarter, the global market share of RIM in the "smartphones" fell a point over one year to 18, according to Gartner. What will you do
The answer is on this table, it is the Torch. We also just launched the BlackBerry Curve 3 G, the latest addition to the range Curve, which is one of our most sold families of "smartphones". We have passed more than 12 million telephones in three months, and recruited 4.5 million customers. Our installed base has more than 50 millions of terminals against 25 million a year and a half, Editor's note. I also believe in the youth market. Half of our customers use the Instant Messenger BBM, and this is progressing at full speed. In the minute after the only goal of the Cup final of the world of football in Johannesburg, we had a peak of BBM 270 attendance. So be cautious with the market share.
Have you resolved your problems in India, where the authorities require access to the encrypted data from the BlackBerry
We continue to work in a respectful way with the Governments of the world, so to be in good standing and to ensure that they understand the nature of our solutions. We provide encryption, but have not key to decrypt the data.