A new generational model is also in place

The troupe of the musical "The fabulous history of Bollywood" is in full France tour. These artists will be recorded in the number of Indians visiting the France. A contribution be unnecessary. On the some 800,000 Indians visiting each year Europe, only 200,000 today go to France. What justify a mobilization of tourism professionals.

Slightly more than half of the visitors arrive on the European continent by two large entrance gates: London, the historical ties, and Frankfurt, because of the air service. "Because of our future membership in the Star Alliance air network, in its members Lufthansa, our European hub is located in Frankfurt", explains Michel Magri, commercial Director of Air India.

The "new comers", or newcomers, do a tour of Europe by discovering sometimes up to eight countries in a fortnight. Under these conditions, the France, and especially Paris, has the right, at best, an express stay: one to two days with compelling monuments. On the other hand, the "repeaters", those who return, discover the Côte d'Azur and especially the Alps. Be it French, Italian or Swiss, this mountain range has the gift of them captivated. In summer, in Chamonix, 8,000 Indians use the aiguille du Midi cable car. The Switzerland, which has attracted filming of Bollywood films on its small territory, was promoted at the same time its peaks snowy in this country to the major film production. Some specialists of the French tourism advocate therefore implement an incentive policy to promote filming of Indian films in France, and thus strengthen the tourist attractiveness of the destination.

As the India is a fantastic reservoir of... rich population. She "manufactures" a millionaire in euros per day. The number of holders of over EUR 1 million in cash increases by 15 per year. "Representing approximately 3 million potential customers, the wealthy families are the hard core of the consumption of luxury in India, Sheetal Munshaw analysis of asset France, France tourism development agency, based in Bombay." These tourists like to come to France to make their purchases by taking advantage of more choice and price excluding taxes. "A new generational model is also in place. "Even if the film and advertising broadcast by India of the Western ideals contrary to the traditional values of family, consumer society took new rights", said Jean-Maxence Granier to the Office of studies and Council Think Out marketing.

Between tradition and modernity

By 2020, the France tourism professionals expect to 800,000 visitors from this emerging market, taking into account an expected growth of 15-20 per year. "The emergence of a new upper middle class creates new habits in terms of tourism, provides Jean-Marc Leroy, Executive Director of Global Refund France, specialist of the tax refund. While the Indians still spend little France, their embryonic appetite for luxury goods consumption will explode within five to ten years.

With 350 million anglophones, there is not really of the language barrier. There is however one for gastronomy. "As they are 80 vegetarian, tourists want to eat only vegetables and rice identified with our spice", note Yogen Gupta, who brought Indian cuisine in France with his restaurant Paris Indra. Aware of food brakes, the Office of tourism and the Congress of Paris has just created the Club of Indian restaurants in Paris which the selection is visible on its public website in English. Moreover, the string of restaurants in Clément, group Brothers white, has launched several Indian menus developed by its leaders to meet the demands of groups. The Paradis Latin cabaret, is accustomed to use during the summer peak two executive chefs from India. The ideal is to make a "french touch" vegetarian regimes, and to put forward French wines, especially whites and champagnes. In India, for the moment, only croissants were freedom of the city.