But it seems that they did not choose the same strategy

This week opens the traditional audiovisual school during which Hertzian historical chains, new channels of DTT and cable and satellite channels will expose their strategic orientations and their new grids of programs. The season that opens is of the utmost importance for all stakeholders. This is the first full season new strings in the TNT, who must now capitalize the success of unexpected hearing since the launch in March 2005. And this all the more that in October the national coverage of the DTT extend still receive 66 of the population.

It is also the last receipt prior to consideration of the Bill on the television of the future, which should prepare the sector for failover in any digital, also well fixed that mobile.

It is also the timing of the announcement of the likely approval of the merger between Canal group and GST, which is sustainably structuring of the sector of pay television in France.

Faced with the rise of the TNT

New DTT channels should probably announce a rise in power, resulting in an increase in their costs of grid. Resolutely offensive strategy which is explained by good scores of hearing measured in the first quarter of 2006 by Médiamétrie. In their specific universe, some chains such as TMC and Gulli exceeded 4 of audience share, and others, such as NT1 and W9, 3. High hearings responded good commercial results, with gross advertising revenues of 79 million in the first half, according to Yacast. Today, these strings must accelerate their development to prepare to enter into a world of total competition with Hertzian channels in the case of the analogue signal in November 2011. They have only five years to impose.

In the face, the private channels TF1 and M6 must respond. But it seems that they did not choose the same strategy. M6 should continue its effort of investment in its cost of grid to get out of reach of generalist DTT news. After having spent 27 million additional euros to enter the restricted circle of holders of sports rights to foreground (football World Cup), it should extend this effort this season. His obsession is to be in the best position possible to harvest a significant share of the advertising bonanza that is sure to fall after the opening of the prohibited areas, 1 January 2007. M6 therefore engaged in the battle of the stars of the small screen transfers by recruiting Marc-Olivier Fogiel and Mélissa Theuriau.

At this little game, TF1 has been even more active in attracting Harry Roselmack, Anne-Sophie Lapix or Benjamin Castaldi, and Canal , Thierry Ardisson and Laurence Ferrari. But after spending 100 million euros for the football World Cup, the TF1 group should pause in investment programs. He has no interest in maintaining inflation costs for grid, which may deplete so unnecessarily. TF1 is and will remain despite the slow erosion of his hearing, the holder of the largest number of powerful advertising screens. To the exacerbation of competition from the chains of the TNT, the group headed by Patrick Le Lay should find more benefits for the purchase of one of these strings.

The France Television Group, it is in a delicate situation. The decline in his audience and loss of animators-stars, allied to the stagnation of public financial resources likely should lead to some degradation of its ability to invest in the programs.