Jennifer Crawford VP Corporate Communications of Calvin Klein Inc

a wholly owned subsidiaryof Phillips-Van Heusen Corporation (NYSE: PVH) announced today that CalvinKlein Fragrances, a unit of Coty Prestige, will launch a new worldwideadvertising campaign for ck one, giving voice to the optimistic spirit of anew ck one generation.(Photo: http:// )Fifteen years after the fragrance debuted as the world's original sharedfragrance and most successful launch to date the ck one "we are one"campaign offers an uplifting message of unity. The television spot features alarge cast of men and women of diverse ages and ethnicities singing anoriginal song about the power of people coming together as one. The campaigncontinues the legacy of ck one's iconic black and white imagery andof-the-moment casting and injects the brand with a positive point of view andcompelling campaign front man in musician Jamie Burke."The ck one "we are one" campaign is inspired by a social movement of peoplecoming together in the spirit of unity, connecting a diverse range of ages,races, genders, and cultures," says Catherine Walsh, Senior Vice President ofAmerican Fragrances, Coty Prestige."The heart of the campaign is a powerfuloriginal song, which reminds us of the common language of music." "Having maintained its status as an iconic global brand, ck one is as relevanttoday as it was when it first launched in 1994," says Malcolm Carfrae, EVP,Global Communications, Calvin Klein, Inc. "Since then, ck one advertisingcampaigns have become famous for their creative direction as well as for thetalent featured. "What's incredible about Calvin Klein is that it always manages to reflectwhat's going on in the world, sometimes even before it happens," says TreyLaird the campaign's consulting creative director. "I think with the originalck one launch over a decade ago there was a little bit of angst, a little bitof independence and rebelliousness that was reflected in the people in thoseads It was very right for the time and really struck a chord.

Today peopleare more about getting involved, being part of a solution, and coming togetherwith hope for the future.It's not just about you; it's really about what youcan do in your part of the world."The ads were shot on location at the Big Sky Ranch in Simi Valley, Californiaand feature a cast of 27 men, women, and children from all over the world.Ranging in age from three to 40, the group includes a pair of sisters, and amother and son all led by musician Jamie Burke.Burke's striking looks andnatural rock star persona led to him being cast in the Spring and Fall 2007Calvin Klein Jeans campaigns. He emerged as the front man of the ck one "weare one" campaign, performing and producing the campaign's original song. ckone campaigns have always presented intriguing casting; the original campaignfeatured Kate Moss and a group of "Gen X" hipsters including Donovan Leitch,Stella Tennant, Jenny Shimizu, and Kirsten Owen, who also appears in thecurrent campaign. Set on a mountain top, the television campaign, directed by Francis Lawrence(I am Legend, Constantine), is a free-spirited display of togetherness amongstthe t-shirts and jeans clad cast. A limited edition ck one collector's bottle with "we are one" handwritten invarious languages and packaged with an mp3 speaker, will launch the campaign.The collector's edition will be available at fine department and specialtystores globally, also beginning this month.Calvin Klein, Inc.

is one of the leading fashion design and marketing studiosin the world. It designs and markets women's and men's designer collectionapparel and a range of other products that are manufactured and marketedthrough an extensive network of licensing agreements and other arrangementsworldwide. It is theworld's largest shirt and neckwear company and markets a variety of goodsunder its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H.Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth ColeNew York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG MaxAzria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. TrumpSignature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry EllisPortfolio, DKNY, and Timberland.Coty Inc. is the largest fragrance company in the world and one of the leadersin global beauty with net sales of approximately USD $4 billion. Coty Inc.operates in over 25 countries and sells its products in both broad and selectdistribution channels in over 80 markets spanning the Americas, Europe andAsia.Coty Inc. and its products, please visit more information on ck one, go to Klein, Inc.Jennifer Crawford, VP - Corporate Communications of Calvin Klein, Inc.,1-212-292-9795; or Ashley Barrett, Senior Director - Global Public Relationsof Coty Prestige, 1-212-389-7118.

The World Food Programme (WFP) said it was becoming increasingly difficult to find food in Gaza, with little available in markets, bakeries running out of wheat flour, flour mills running out of grain and many people too frightened to leave their homes. "The situation in Gaza is dire with at least 80 per cent of the people needing urgent food assistance," WFP Executive Director Josette Sheeran said during a visit to Rafah, on the Egyptian border with Gaza, to assess the crisis. Sheeran has sent senior WFP officials to Jerusalem to urge the Israeli authorities to free up access for aid, the WFP said in a statement issued by its Rome headquarters. Israel's offensive against Hamas guerrillas in the Gaza Strip has lasted two weeks so far, with Hamas estimating the death toll among Palestinians at 783 people.