About GuidelineFounded in 1969 Guideline Inc

This years conference focuses on the importance of strategic intelligence andhow to propel growth and profit via research in todays marketplace. Mr.Arnolds Interactive Session topic, "Growing Strategically and Systematicallyinto Adjacencies:Leveraging Research to Explore Platforms Related to Your CoreBusiness"will provide attendees with a solid framework for leveraging multiplesources of insight and resources, and how to engage senior management andstakeholders to develop intelligence strategies that will help expand their corebusiness into adjacent territories. With only one in four adjacency initiativessucceeding at generating profitable growth, the discussion will also includebest practices on how to effectively identify new opportunities, map corebusinesses and gather well-rounded, pertinent data to help in the decisionmaking process for expansion into new geographies, product lines, channels,customers, and new business lines. "In todays environment, it has become increasingly vital for companies take alook at their core businesses and find new, innovative ways for expansion inorder to survive. Arnold oversees thefulfillment of strategic research for over 200 accounts, representing a broadspectrum of industries, including: Media/Entertainment, Food/Beverage, HouseholdGoods, Personal Care, Consumer Electronics, Travel/Hospitality, and Retail.

Hisexpertise in custom qualitative research solutions includes the development ofmarket assessments, benchmark/best practice studies, adjacency/white spaceanalyses, user needs assessments, gap analyses, competitive intelligencestudies, and online research solutions development Mr. About GuidelineFounded in 1969, Guideline Inc., an infoGROUP company, is the nations premierprovider of customized research and analysis designed to help companies makemore informed decisions about critical business issues. Through its provenresearch methodologies and breadth of industry knowledge, Guidelines experienceenables companies to better understand their products, markets, technologies andcustomers to mitigate risk and accelerate growth. Specifically, the company hasbeen integral with providing many healthcare and pharmaceutical companies withdetailed studies on consumer and physician behavior, socio-economic/marketplacestudies, and packaging/labeling to help develop adherence programs and policies.The companys suite of research capabilities includes Custom Market Research,Strategic Intelligence, On-Demand Research, and Intota- Guidelines ExpertNetwork. To learn more, visit () (NASDAQ: IUSA), founded in 1972, is the leadingprovider of business and consumer databases for sales leads & mailing lists,database marketing services, data processing services and sales and marketingsolutions. Content is the essential ingredient in every marketing program, andinfoGROUP has the most comprehensive data in the industry, and is the onlycompany to own 12 proprietary databases under one roof.

The infoGROUP databasepowers the directory services of the top Internet traffic-generating sites.Nearly 4 million customers use infoGROUP products and services to find newcustomers, grow their sales, and for other direct marketing, telemarketing,customer analysis and credit reference purposes infoGROUP headquarters arelocated at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402)593-4500. To know more about Sales Leads, click Statements in this announcement other than historical data and informationconstitute forward looking statements that involve risks and uncertainties thatcould cause actual results to differ materially from those stated or implied bysuch forward-looking statements. The potential risks and uncertainties include,but are not limited to, recent changes in senior management, the successfulintegration of recent and future acquisitions, fluctuations in operatingresults, failure to successfully carry out our Internet strategy or to grow ourInternet revenue, effects of leverage, changes in technology and increasedcompetition. GuidelineChristina Hungspruke, 212-463-6312E-Mail: orinfoGROUPLisa Olson, 402-593-4541Senior Vice President, Corporate RelationsE-Mail: Copyright Business Wire 2009. I hate it when my alma mater loses, and my hatred jumps two niches in intensity when the Ohio State Buckeyes lose a game they're supposed to win (think Purdue).But, man, does victory need to come wrapped in such ugly packagesI exhaled in relief Saturday afternoon after walk-on kicker Devin Barclay, a one-time professional soccer player, sent the Buckeyes to the Rose Bowl with his 39-yard field goal in overtime. Barclay's kick sailed into OSU folklore, the difference-maker in what surely was a Big Ten game that the Buckeyes should have won handily.They squandered a 24-10 lead, and when Iowa tied the game in the waning minutes of the fourth quarter, coach Jim Tressel made no effort to win in regulation; he turned to his no-mistake brand of football to wind down the quarter.