m and is locatedat 1790 East Buena Vista Drive

And much more fun! Guests at Disney Design-a-Tee presented by Hanes, which is located in DowntownDisney, use touch-screen kiosks for an interactive experience to design theircustom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing frommultiple colors, picking artwork from more than 100 selections featuring Disneyanimation and movie characters, and crafting their own text message using a wideselection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site whileguests wait using premium environmentally friendly water-based ink. Artselections include multiple designs featuring not only famous characters such asMickey and Minnie Mouse, Snow White and others from classic Disney films, butalso characters such as Crush from Finding Nemo, Princess Belle from Beauty andthe Beast, and Tow Mater from Cars. "At the Design-a-Tee store, visitors can dream it, design it and watch theircustom Hanes T-shirts being made," said Sidney Falken, senior vice president ofthe Hanes brand. Kevin Lansberry, vice president, Downtown Disney operations, and Falken spoke atthe event and invited guests to try their hand at designing their own specialT-shirts.

"We are thrilled to create another exciting new Downtown Disney venue for ourguests," Lansberry said. Whether guests are celebrating ananniversary, a birthday or a special reunion, they can create a special Hanest-shirt to show how they feel." Disney Design-a-Tee uses a unique application of state-of-the-art technology andprinting equipment in a process designed by Hanesbrands research anddevelopment team. This is the first application of printing technology thatallows consumers to walk up, design and print a custom message on a T-shirt ofany color with screen-print quality. Disney Design A Tee presented by Hanes is one of several critical brandinvestments for Hanes as part of a 10-year strategic marketing alliance withDisney.

"Hanes is consistently ranked as one of the most recognized and loved apparelbrands in the world, and that brand equity increases when the brand is partneredwith the equally strong Disney brand," Falken said. "Our alliance with Disneyprovides a broad range of new and exciting consumer interactions for Hanes andallows this iconic brand to grow and reach new audiences." Disney Design-a-Tee is open every day from 9:30 a.m to 11 p.m and is locatedat 1790 East Buena Vista Drive. Downtown Disney is open to the general publicand resort guests and is accessible by car and by the Walt Disney World Resortguest shuttle system. T-shirts are available in a wide variety of colors and styles, including longand short sleeve versions, and come in infant, toddler, youth and adult sizes.Prices range from $18 to $31. The company expects to add additional apparelproduct offerings at a later date at the store.

Naming rights include the Rock n RollerCoaster Starring Aerosmith presented by Hanes and Champion Stadium located inDisneys Wide World of Sports Complex Hanesbrands Inc.Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosieryapparel under strong consumer brands, including Hanes, Champion, Playtex, Bali,Just My Size, barely there and Wonderbra. The company designs, manufactures,sources and sells T-shirts, bras, panties, mens underwear, childrensunderwear, socks, hosiery, casualwear and activewear. Hanesbrands hasapproximately 50,000 employees in more than 25 countries.